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Social interactions unfold within networks of relationships. How do beliefs about others’ social ties shape—and how are they shaped by—expectations about how others will behave? Here, participants joined a fictive online game-playing community and interacted with its purported members, who varied in terms of their trustworthiness and apparent relationships with one another. Participants were less trusting of partners with untrustworthy friends, even after they consistently showed themselves to be trustworthy, and were less willing to engage with them in the future. To test whether people not only expect friends to behave similarly but also expect those who behave similarly to be friends, an incidental memory test was given. Participants were exceptionally likely to falsely remember similarly behaving partners as friends. Thus, people expect friendship to predict similar behavior and vice versa. These results suggest that knowledge of social networks and others’ behavioral tendencies reciprocally interact to shape social thought and behavior. 

Abstract Knowledge of someone’s friendships can powerfully impact how one interacts with them. Previous research suggests that information about others’ real-world social network positions—e.g. how well-connected they are (centrality), ‘degrees of separation’ (relative social distance)—is spontaneously encoded when encountering familiar individuals. However, many types of information covary with where someone sits in a social network. For instance, strangers’ face-based trait impressions are associated with their social network centrality, and social distance and centrality are inherently intertwined with familiarity, interpersonal similarity and memories. To disentangle the encoding of the social network position from other social information, participants learned a novel social network in which the social network position was decoupled from other factors and then saw each person’s image during functional magnetic resonance imaging scanning. Using representational similarity analysis, we found that social network centrality was robustly encoded in regions associated with visual attention and mentalizing. Thus, even when considering a social network in which one is not included and where centrality is unlinked from perceptual and experience-based features to which it is inextricably tied in naturalistic contexts, the brain encodes information about others’ importance in that network, likely shaping future perceptions of and interactions with those individuals.